Grandma’s Catalog
Grandma’s Catalog: Amazon Before Algorithms Previously printed in 2013; updated for republication First, before we dive into this older column, does anyone even get catalogs anymore? Do our children even know what catalogs are? Printed Amazon pages? So much of my younger self looked forward to the arrival of the JCPenney and Sears catalogs. I never stopped to think about how hard those things must have been on the mail carrier. I can’t imagine how he handled phone-book deliveries! That’s another thing our young’uns don’t know anything about. But there was one particular kind of catalog I used to receive randomly: the catalog geared toward old people. Maybe it is suitable for me now, but 20 or 30 years ago, I was a tad bit offended. I called it Grandma’s Catalog . The merchandise displayed page after page consisted mainly of things an elderly person might purchase—or already own—like girdles, hearing aids and liniments. Catalogs such as Harriet Carter, Walt...